Cloud Ten / Library
The ads that survived.
Browse 286 real competitor ads from 24 DTC brands, ranked by how long each has stayed live. Days in market is the closest public signal you get to what is actually working.
24brands
286ads shown
939dlongest running
Why days in market
Most competitor research shows you what a brand is running today. That tells you very little, because most ads are tests switched off inside a fortnight.
What matters is which ones survive. Nobody keeps paying to run an ad that loses money. An ad still live after 100 days has been validated by someone else’s budget, and one still live after two years is a category truth.
Get this for your competitors
Tell us your brand and your two closest competitors. We’ll pull their longest-running ads, name the mechanism behind each, and walk you through what we would test first.