210d
210d
210d
177d
177d
177d
177d
168d
154d
111d
106d“Upgrade your shave for £9.45”
106dHarry's video ads
4 tracked · hover to play177d▶
177d▶
175d▶
68d▶
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Harry's’s longest-running ads have in common
The ad at the top of this page has been live for 210 days. That is not a hunch about what works — it is a decision Harry's has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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