Cloud Ten / Library / True Protein
True Protein ads, ranked by how long they survived.
12 True Protein ads ranked by days in market. Their longest-running ad has been live 121 days. See the hooks, formats and persuasion mechanics behind what keeps working in supplements & wellness.
121d“Try our Protein Bar range”
121d“Free shaker, limited time only”
72d“Warm hug on a cold winter day”
72d“Weight loss, simplified.”
72d“Ask us anything!”
72d“Warm hug on a cold winter day”
72d“Swipe to make protein pancakes with me!”
72d“Fuel your workout”
72d“Trusted by Australia's Top Athletes”
72d“Post-workout protein by the water”
72d“Struggling to meet weight loss goals?”
72d“Quick & easy guide to nutrition labels”
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What True Protein’s longest-running ads have in common
The ad at the top of this page has been live for 121 days. That is not a hunch about what works in supplements & wellness — it is a decision True Protein has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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