Cloud Ten / Library / True Protein
True Protein ads, ranked by how long they survived.
326 True Protein ads tracked. Their longest-running ad has been live 121 days. See the hooks, formats and persuasion mechanics behind what keeps working.
121d
121d
72d
72d
72d
72d
72d
72d
72d“All Natural Protein Shake | 12-Pack | True Protein”
72d“WPI - Buy Whey Protein Isolate Powder Australia | True Protein”
72d
72dTrue Protein video ads
211 tracked · hover to playDays in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What True Protein’s longest-running ads have in common
The ad at the top of this page has been live for 121 days. That is not a hunch about what works — it is a decision True Protein has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
Want this for your category?
We’ll run the same analysis on your two closest competitors and walk you through what we would test first.