53d
51d
50d“Struggling with high cortisol?”
50d“Struggling with high cortisol?”
49d“6 weeks. Here's what changes.”
48d“Feel like you've tried EVERYTHING??”
48d“3am wakeups = high cortisol”
48d“Feel like you've tried EVERYTHING??”
48d“Can you relate?”
47d“We don't cut corners”
47d“We don't cut corners”
45d“Can you relate?”
WelleCo video ads
12 tracked · hover to playDays in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What WelleCo’s longest-running ads have in common
The ad at the top of this page has been live for 53 days. That is not a hunch about what works — it is a decision WelleCo has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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