Wholier ads, ranked by how long they survived.
12 Wholier ads ranked by days in market. Their longest-running ad has been live 107 days. See the hooks, formats and persuasion mechanics behind what keeps working in supplements & wellness.
107d“Protein powders used to flair up my IBS”
107d“Most 'clean' proteins aren't actually clean”
107d“Real food vegan protein, no stomach issues”
80d“5 signs your cortisol is high”
79d“Cortisol affects all of these?”
76d“Cortisol levels are why you feel sh*t.”
76d“Why do I finally feel calmer?”
76d“Puffy, Foggy, Overwhelmed? Blame Your Cortisol.”
76d“Not your mom's Ashwagandha supplement.”
76d“Problem vs. Solution for stress symptoms”
76d“Feel calmer, steadier energy, better than ever”
76d“Tired of feeling "on edge"?”
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Wholier’s longest-running ads have in common
The ad at the top of this page has been live for 107 days. That is not a hunch about what works in supplements & wellness — it is a decision Wholier has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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