65d“TRY BEFORE YOU BUY!”
65d
65d
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65d“TRY BEFORE YOU BUY!”
65d
65d“TRY BEFORE YOU BUY!”
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64d“TRY BEFORE YOU BUY!”
Lumin video ads
78 tracked · hover to playDays in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Lumin’s longest-running ads have in common
The ad at the top of this page has been live for 65 days. That is not a hunch about what works — it is a decision Lumin has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
Want this for your category?
We’ll run the same analysis on your two closest competitors and walk you through what we would test first.