Cloud Ten / Library / Longest-running ads
The longest-running DTC ads, ranked by days live.
Every brand in the library, ordered by the single ad it has kept paying for the longest. These are not the ads we would have picked. They are the ads the market picked.
939dNodieeTech & Gadgets
918dNodieeTech & Gadgets
301dBeardbrandBeauty & Skincare
301dBeardbrandBeauty & Skincare
266dMagic Spoon CerealFood & Beverage
215dKendamilFood & Beverage
215dKendamilFood & Beverage
211dBarefacedBeauty & Skincare
210dHarry'sHealth & Personal Care
210dHarry'sHealth & Personal Care
207dHuelFood & Beverage
207dHuelFood & Beverage
194dPookyHome & Living
194dPookyHome & Living
179dJones Road BeautyBeauty & Skincare
179dJones Road BeautyBeauty & Skincare
Every brand, by its longest-running ad
Days in market is measured from each ad’s first-seen date in the Meta Ad Library and re-checked daily. Brand pages show every tracked ad for that advertiser, including video.
How to read this list
21 of the 40 brands here have at least one ad that has been live for more than 100 days. That is a decision the advertiser has re-made every morning, with money, for over three months. Whatever that ad is doing, it is doing it profitably.
The gap between the top of the list and the middle is the interesting part. Brands at the top have found a message that does not wear out. Brands lower down are still testing, or have a product that needs constant novelty to sell. Both are useful to know before you write a brief.
Across the survivors, plain feature callouts and big claims outnumber lifestyle imagery many times over. Comparisons and before-and-afters follow. The ads that look most like advertising are the ones that die first.
Want this for your category?
We’ll run the same analysis on your two closest competitors and walk you through what we would test first.
Frequently asked
Why rank ads by how long they have run?
Because the Meta Ad Library shows no performance data, and longevity is the best public proxy for it. An advertiser re-approves a live ad with their own budget every day, so an ad still running after 100 days has almost certainly paid for itself.
Does a long-running ad mean it is the brand's best ad?
It means it has kept earning its place. Some long-runners are small retargeting ads, so we weight ads that also run across many placements and in several versions. Brand pages show the full ranking for each advertiser.
How often is this list updated?
The library is re-checked daily for whether each ad is still live. This page is rebuilt from the brand pages whenever they change.