Cloud Ten / Library / Barefaced
Barefaced ads, ranked by how long they survived.
12 Barefaced ads ranked by days in market. Their longest-running ad has been live 211 days. See the hooks, formats and persuasion mechanics behind what keeps working in beauty & skincare.
211d“Noticeable difference in skin in weeks!”
83d“Skincare that Actually Works”
83d“Better Skin, Simplified”
83d“Better Skin, Simplified”
77d“Better Skin, Simplified”
77d“Clearer, Brighter Skin in 2 Steps”
77d“Clearer, Brighter Skin in 2 Steps”
77d“Your Routine, Simplified”
77d“Clearer, Brighter Skin in 2 Steps”
75d“1 Step. 10 Benefits.”
75d“1 Step. 10 Benefits.”
75d“One Step. Zero Guesswork.”
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Barefaced’s longest-running ads have in common
The ad at the top of this page has been live for 211 days. That is not a hunch about what works in beauty & skincare — it is a decision Barefaced has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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