Barefaced ads, ranked by how long they survived.

70 Barefaced ads tracked. Their longest-running ad has been live 211 days. See the hooks, formats and persuasion mechanics behind what keeps working.

70ads tracked

211dlongest running

Beauty & Skincarecategory

Barefaced ad, running 211 days — Social proof

Barefaced ad, running 83 days — Feature callout

Barefaced ad, running 77 days — Feature callout

Barefaced ad, running 75 days — Before and after

Barefaced video ads

50 tracked · hover to play

125d▶Allure Best of Beauty Award

125d▶

113d▶Clinically–Proven Ingredients

101d▶Clinically–Proven Ingredients

99d▶

Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.

What Barefaced’s longest-running ads have in common

The ad at the top of this page has been live for 211 days. That is not a hunch about what works — it is a decision Barefaced has re-made every day since, with their own money.

We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.