Performance marketing
Cloud nine is what the platforms sell you.
Cloud Ten is where the profit is real.
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Performance marketing
The problem we exist to fix
Neither answers the only question that matters: which of this spend is genuinely making you money, and why.
Every channel claims the same conversion. Add them up and they exceed what the bank saw. We still read the platform numbers. We just don't stop there.
Most ads start from a blank page, then get “validated” by those same numbers. The industry uses AI to guess faster. We use it to know more.
Two ways this bites
Measurement reconciled to your P&L, not the dashboard. Media judged on contribution margin.
See how it works → For B2B lead genTracked through to closed revenue, so you know which campaigns produce deals, not contact records.
See the B2B approach →How we fix it
One system.
Every signal, tied to profit.
Find out what makes people act.
We monitor your reviews, social comments and online forums, and track competitor ads and industry trends.
The customer becomes the brief.
Build every ad around a reason to work.
Every concept is briefed against a named reason it should work, before it is made.
The industry is using AI to make more. We use it to know more.
“Six soothing sounds for better sleep”
A countable promise. Six, not “lots of”. The brain can check it, so it believes it.
Follow the conversion through to money.
We track what happens after the click: whether the lead qualified, whether the deal closed, what it made.
The platform reports the conversion. We measure what it became.
If it doesn't reconcile to your bank, it doesn't go in the report.
Illustrative figures. We run this on your numbers, daily.
The vault
That's the commitment: incrementality testing built into the engagement. We go dark on a channel, measure what your revenue actually does, and report the result whether it flatters us or not. It's the one test that can't be gamed, which is exactly why almost nobody offers it.
Selected work
“One of our investors spotted an ad on Facebook. She turned out to be an ideal buyer. I'm always impressed by the high net-worth profiles the team delivers.”
“Our business has accelerated massively, allowing us to grow much quicker than we ever could have done organically.”
What we do
Meta, TikTok, Pinterest.
Google and Bing. Search and shopping.
The buyers searching before they meet an ad.
Content and community that compound.
Concepts, UGC and production from a named mechanism.
Server-side tracking, POAS, incrementality.
Start with proof