Cloud Ten / Library / Jones Road Beauty
Jones Road Beauty ads, ranked by how long they survived.
466 Jones Road Beauty ads tracked. Their longest-running ad has been live 179 days. See the hooks, formats and persuasion mechanics behind what keeps working.
179d“Ditch Your Heavy Makeup”
179d“Simplify Your Morning Routine”
85d
85d
85d
85d
85d“A Fresh Take on Foundation”
82d
82d
82d
82d
82dJones Road Beauty video ads
312 tracked · hover to playDays in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Jones Road Beauty’s longest-running ads have in common
The ad at the top of this page has been live for 179 days. That is not a hunch about what works — it is a decision Jones Road Beauty has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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