149dSurrealFood & Beverage
149dThesisSupplements & Wellness
“💥Get $50 OFF💥 👉”
121dTrue ProteinSupplements & Wellness
117dSurrealFood & Beverage
“Tastes like cereal, but healthier”
114dSurrealFood & Beverage
“Don't wait, our New Year Sale is Ending Soon 🥣”
113dSurrealFood & Beverage
100dNutrafolSupplements & Wellness
100dNutrafolSupplements & Wellness
96dKatKinPet
95dKatKinPet
91dBeekman 1802Beauty & Skincare
“Up to 30% Off Bestselling Skincare”
87dThesisSupplements & Wellness
82dNutrafolSupplements & Wellness
“Save $20 off when you share Nutrafol”
65dOats OvernightFood & Beverage
65dRhealSupplements & Wellness
64dEllaOlaSupplements & Wellness
“All of This for $36.75”
64dEllaOlaSupplements & Wellness
“Spring Sale—Up to 25% Off”
64dEllaOlaSupplements & Wellness
“25% Off. 19+ Nutrients. Ends Tonight”
62dRose Skin CoBeauty & Skincare
62dRose Skin CoBeauty & Skincare
61dRose Skin CoBeauty & Skincare
“UP to 65% OFF”
Days in market is measured from each ad’s first-seen date in the Meta Ad Library and re-checked daily. Mechanism labels are ours, applied to each brand’s longest-running ads.
Why offer ads keep running
Offers survive best in categories with high repeat purchase, where the first order is a cost of acquiring a customer who will come back. Food, drink and supplements lean on them most in the library. Run the maths before copying one: an offer that wins on ROAS can still lose money once margin is counted.
11% of the 276 long-running ads we have classified are offer ads, across 10 brands. 12 of them have been live for more than 100 days. The full mechanism breakdown is in what makes ad creative work, and the ad creative brief guide turns it into a brief.
Want this for your category?
We’ll find the longest-running ads from your two closest competitors, name the mechanism behind each, and walk you through what we would test first.
Frequently asked
What is a offer ad?
An offer ad leads with the deal: a discount, a free gift, a bundle, a first-order price or free delivery. The product and the proof come second.
Do offer ads work?
Of the 276 long-running ads we have classified across 40 DTC brands, 31 (11%) are offer ads, with a median of 87 days live and 12 past 100 days. An advertiser keeps paying for an ad only while it earns its place, so that is a real signal.
How do I write a offer ad?
Start from the evidence: find the longest-running examples in your own category, write down the promise, the objection and the proof each one uses, then brief one idea per ad. Our guide to writing an ad creative brief has a template.
Where do these examples come from?
From the Meta Ad Library. We record the date each ad first appeared, re-check daily whether it is still live, and label the persuasion mechanism doing the work on the long-runners.