Thesis ads, ranked by how long they survived.
12 Thesis ads ranked by days in market. Their longest-running ad has been live 156 days. See the hooks, formats and persuasion mechanics behind what keeps working in supplements & wellness.
156d“Feeling less chiseled, more puffy?”
149d“Missing out on $50 off Thesis”
139d“Sensitive Content: Viewer may get extremely wired”
98d“Unlock your brain's full potential”
92d“Better focus in 60 minutes”
90d“Tired of numbing the stress?”
90d“The New Pre Workout”
89d“Not leaving the house is not normal”
87d“Stop stressing without substances”
87d“High stakes shouldn't mean high cortisol”
87d“Quiet the chaos”
87d“You are not toxic.”
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Thesis’s longest-running ads have in common
The ad at the top of this page has been live for 156 days. That is not a hunch about what works in supplements & wellness — it is a decision Thesis has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
Want this for your category?
We’ll run the same analysis on your two closest competitors and walk you through what we would test first.