Cloud Ten / Library / Moon Juice
Moon Juice ads, ranked by how long they survived.
12 Moon Juice ads ranked by days in market. Their longest-running ad has been live 84 days. See the hooks, formats and persuasion mechanics behind what keeps working in supplements & wellness.
84d“Drinking for Two?”
63d“A better nightcap exists.”
62d“A calmer baseline”
62d“Optimal hydration for hormonal shifts”
62d“Don't let stress set the tone”
62d“PMS isn't random”
62d“Running on cortisol?”
62d“Better relationship with stress”
62d“Alleviate stress, boost energy and mood”
62d“You should be going daily”
61d“Slept so well for 3 nights!”
61d“Stress support works best daily”
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Moon Juice’s longest-running ads have in common
The ad at the top of this page has been live for 84 days. That is not a hunch about what works in supplements & wellness — it is a decision Moon Juice has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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