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Nutrafol ads, ranked by how long they survived.
12 Nutrafol ads ranked by days in market. Their longest-running ad has been live 100 days. See the hooks, formats and persuasion mechanics behind what keeps working in supplements & wellness.
100d“Give $20 off. Get $20 off.”
100d“Give $20 off. Get $20 off.”
98d“The MVP of hair growth.”
85d“Nutrafol really works”
84d“#1-selling hair growth supplement brand”
84d“#1-selling hair growth supplement brand”
84d“Pre-mom bun back”
84d“Dermatologist-trusted hair growth supplement”
82d“Give $20 off. Get $20 off.”
80d“Hair growth doesn't take a vacation.”
79d“The MVP of hair growth.”
78d“Dermatologist-trusted hair growth supplement”
Days in market is measured from each ad’s first-seen date. An ad still running after 100 days has been validated by someone else’s budget — nobody keeps paying for creative that loses money.
What Nutrafol’s longest-running ads have in common
The ad at the top of this page has been live for 100 days. That is not a hunch about what works in supplements & wellness — it is a decision Nutrafol has re-made every day since, with their own money.
We read the survivors for the promise they lead with, the objection they answer, and the persuasion mechanism doing the work. That becomes a brief, so a new concept starts with a reason rather than a blank page.
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